To all municipal market regulation administrations and administrative approval service bureaus:
The Measures for the Administration of Enterprise Names Using the Term “Shandong” have been reviewed and approved by the executive meeting of the Shandong Provincial Administration for Market Regulation. They are hereby issued to you. Please implement them conscientiously in light of your actual work.
Shandong Provincial Administration for Market Regulation
5 November 2025
(Published for public access)
Measures for the Administration of Enterprise Names Using the Term “Shandong”
Article 1 These Measures are formulated, in light of the circumstances of Shandong Province and in accordance with the Provisions on the Administration of Enterprise Name Registration, the Measures for Implementing the Provisions on the Administration of Enterprise Name Registration and other relevant laws, regulations and rules, in order to further regulate the use of “Shandong” or “Shandong Province” (collectively, “Shandong”) in enterprise names and maintain market order.
Article 2 These Measures apply to companies, non-company enterprise legal persons, partnerships, sole proprietorships and the branches of the foregoing enterprises (collectively, “enterprises”).
Article 3 The administration of enterprise name registration shall follow the principles of lawfulness and compliance, consistent standards, openness and transparency, convenience and efficiency. Enterprise name declarations and use shall observe good faith, respect prior lawful rights and avoid confusion.
Article 4 Market regulation departments or administrative approval departments at or above the county level (collectively, “registration authorities”) are responsible for registering and administering enterprise names using “Shandong” within their respective administrative regions.
Article 5 “Shandong” is mainly used in the following circumstances:
(1) An enterprise name uses “Shandong” as an administrative division.
(2) A branch uses “Shandong” after the name of the enterprise to which it belongs and before the organisational-form designation of the branch.
“Shandong” may be used alone or together with the administrative division name of a city or county (county-level city or district) within Shandong Province. However, the administrative division name of a municipal district may not be used directly together with “Shandong”, unless that district name has another meaning and is used as the trade name or part of the trade name.
Article 6 An enterprise using “Shandong” in its name shall satisfy one of the following conditions:
(1) Its registered capital or capital contribution is at least RMB 5 million.
(2) It has completed establishment registration, has registered capital or capital contributions of at least RMB 3 million, and has held controlling investments in enterprises located in at least three prefecture-level administrative regions, including regions outside Shandong Province, for at least one year.
Article 7 If an enterprise uses “Shandong” in the name of a branch, the name of the enterprise to which the branch belongs shall either contain an administrative division at provincial level or above, or contain no administrative division. This restriction does not apply where “Shandong” is used together with the name of a city or county (county-level city or district).
Article 8 An applicant for an enterprise name containing “Shandong” may submit a separate self-declaration through Shandong Province’s Enterprise Start-up One-Window System, or submit the name declaration together with an application for establishment registration or change registration.
Article 9 An enterprise that already uses “Shandong” in its name may not continue to do so and shall apply for a change of enterprise name if any of the following occurs:
(1) It ceases to satisfy Article 6 because of a reduction in registered capital or capital contributions, an equity transfer, the deregistration of a subsidiary or another reason.
(2) It used “Shandong” before these Measures took effect and, after a capital reduction, its registered capital or capital contributions are less than RMB 3 million.
(3) Following a name change by the enterprise to which a branch belongs, the requirements of Article 7 are no longer satisfied.
Article 10 Where an enterprise name containing “Shandong” is lawfully transferred, the transferee enterprise shall satisfy the conditions in Article 6. The transferor and transferee shall sign a written contract and apply to the registration authority for enterprise name change registration in accordance with the law. The enterprise registration authority shall disclose the enterprise name transfer through the National Enterprise Credit Information Publicity System.
Article 11 Registration authorities at all levels shall strengthen the registration and administration of enterprise names containing “Shandong”. The provincial market regulation administration and municipal registration authorities shall strengthen supervision and promptly guide lower-level registration authorities in correcting enterprise names that use “Shandong” contrary to these Measures.
Article 12 Farmers’ professional cooperatives shall apply these Measures by reference.
Article 13 These Measures shall take effect on 1 January 2026.